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Paid Marketing Lead

Published on 05.07.2022


Website :
Industries :
IT, software engineering, Internet
Marketing, communication, media
Job ads : See our Job Ads
5CA a remote-first CX company working with passionate agents from all around the world. Founded in 1998, we represent some of the biggest names in... read more

Job Ad & Profile Description

Position : Paid Marketing Lead

Are you passionate about performance marketing and looking for an exciting challenge to structure and lead a team of performance marketing specialists? We are looking for a data-driven Paid Marketing Lead with tons of energy to join our fast-growing team. In this role, you are responsible to roll out paid recruitment marketing campaigns on a global level across 30+ countries. You have a broad understanding of the latest digital marketing channels, and continuously looking for ways to optimize and effectively report on performance.
Your main responsibility is growing and overseeing our performance marketing activities and delivering recruitment leads that convert into hires via digital acquisition channels such as SEA, Job Boards, Display, social media, and Affiliate marketing. We are counting on you to be data-driven, flexible, and agile, while we are looking for greatness in creativity as well.

  • For each performance marketing channel, you will define, plan and implement the strategy, optimization activity, budget allocation, KPIs, performance forecasts, and reporting;
  • Build a team of experts, helping them achieve great work in a fast-paced environment;
  • Engage in planning, organization, development, and timely delivery of winning assets, ad formats, and landing pages;
  • Develop competitor understanding of the industry, our goals & product knowledge as tools evolve.
Required profile for job ad : Paid Marketing Lead

Job requirements

  • At least 4 years of experience in digital marketing with a proven track record of developing and implementing compelling & innovative campaigns that convert.
  • At least 2 years of managing a bigger team and successfully developing strategy, structure & individual performance.
  • Experience in managing performance-focused lead-generation campaigns.
  • Skilled in optimizing cost per lead to increase the impact of a substantial budget.
  • Experience in the field of CRO (Conversion rate optimization), A/B testing, and familiarity with A/B test tooling.
  • Good working knowledge of lead generation funnels and KPIs in a multichannel environment is a big plus.
  • Fluent English (written & spoken) and excellent communication skills.
  • A data-driven, results-oriented mindset and the ability to balance multiple projects at once.
  • A strategic mindset with hands-on experience.
  • Adept at influencing and coordinating with numerous stakeholders and building relationships in a cross-functional environment.
  • An academic degree in Marketing, Business Administration, or similar.
Job criteria for job ad : Paid Marketing Lead
Job category :
HR, training
Marketing, communication
Industries :
IT, software engineering, Internet
Marketing, communication, media
Employment type :
Permanent contract - Freelance
Region :
Central - Chobe - Francistown - Gaborone - Ghanzi - Jwaneng - Kgalagadi - Kgatleng - Kweneng - Lobatse - Ngamiland - North-East - Orapa - Selebi-Phikwe - South-East - Southern - Sowa - International
Experience level :
2 to 5 years
Educational level :
Number of Position(s) : 1

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